FEUD (2025): A Captivating Xianxia Romance That Breaks the Mold
Posted on June 8, 2025
If you're a fan of Chinese dramas, particularly the xianxia genre, FEUD (2025) is a must-watch that’s making waves with its unique blend of romance, fantasy, and suspense. Premiering on June 6, 2025, on iQIYI, this 32-episode drama has already captured the hearts of viewers, boasting a staggering 23.08 million views on its premiere day alone, making it the highest premiere day viewership for a 2025 drama on the platform. Let’s dive into what makes FEUD a standout in the crowded world of Chinese dramas.
A Spellbinding Story of Love and Redemption
FEUD, also known as Lin Jiang Xian or Lament of the River Immortal, centers on the turbulent love-hate relationship between Li Qingyue, the Four Spirit Immortal, and Bai Jiusi, the revered Dacheng Lord. The story begins with Li Qingyue, a low-ranking disciple with limited spiritual power, whose life changes when Bai Jiusi declares her his cultivation partner and wife. However, a tragic misunderstanding leads to her death, only for her to be reborn with memories of her past and a thirst for revenge, believing Bai Jiusi orchestrated her demise.
As the narrative unfolds across three cycles of marriage and separation, the two discover they’re entangled in a larger conspiracy. Destiny grants them a second chance to mend their bond, and together, they unite to protect the world from a looming threat. This compelling mix of romance, fantasy, and redemption, infused with mystery and suspense, sets FEUD apart from traditional xianxia storytelling.
Stellar Cast and Chemistry
The drama’s success is anchored by its stellar cast. Bai Lu shines as Li Qingyue, bringing both humor and depth to a character that evolves from a seemingly unremarkable disciple to a powerful immortal. Fans have praised her performance, with one viewer noting, “Li Qingyue is so hilarious and cute. Bai Lu, yet again, has put on an amazing performance.” Joseph Zeng’s portrayal of Bai Jiusi is equally captivating, his intense stare toggling between ethereal charm and piercing resolve. The chemistry between the leads is undeniable, with their interactions described as “adorable” and emotionally gripping.
Supporting roles, including He Ruixian as Fan Ling Er, Chen Xinhai as Zhang Su An, and Liang Yongqi as Li Mo, add layers to the narrative. The ensemble’s dynamic performances enhance the drama’s emotional and fantastical elements, making every episode a visual and emotional treat.
Innovative Storytelling and Visual Splendor
Directed by Zhi Lei and Guo Hao, with a screenplay by Xiao Xiang Dong Er, FEUD promises innovative character designs and plot developments. The creators have deliberately woven in mystery and suspense, moving away from predictable xianxia tropes. The drama’s pacing, while slow for some in the initial episodes, sets the stage for a complex narrative that gradually reveals its depth. One viewer remarked, “The plot points feel kinda predictable, but I’m hoping it throws in some surprises along the way.”
Visually, FEUD is a feast. The costumes are breathtaking, with the demonic and celestial designs standing out for their intricacy. However, some critiques point out a lack of logical coherence in early episodes, particularly around Li Qingyue’s quick betrothal to Bai Jiusi. Despite this, the drama’s CGI, martial arts sequences, and historical settings create an immersive experience that’s hard to resist.
Record-Breaking Reception
FEUD has shattered records, achieving the highest heat index (7685) for an iQIYI drama on its first day of airing in 2025, surpassing all iQIYI dramas in the past three years. It also secured the highest premiere day sponsor investment and ad duration on the platform. With a 7.9 rating on MyDramaList based on 337 user scores, it ranks among the top Chinese dramas of the year. Fans on X have expressed their excitement, with one post calling it “fun, fresh, and sprinkles tears here and there.”
Where to Watch and What to Expect
You can stream FEUD on iQIYI, Viki, and Netflix, with English subtitles available for global audiences. Each episode runs for 45 minutes, airing daily from Monday to Sunday, ensuring a steady dose of drama for eager viewers. With genres spanning romance, wuxia, and fantasy, and tags like “Enemies to Lovers” and “Epic World,” FEUD appeals to a wide audience.
While some viewers find the early episodes neutral or predictable, the consensus is that FEUD has the potential to surprise as it progresses. With 32 episodes, there’s ample room for the story to deepen and for the leads to unravel the mysteries surrounding their past and the looming catastrophe they must prevent.
Final Thoughts
With a stellar cast, stunning visuals, and a promise of innovative storytelling, it’s no wonder it’s breaking viewership records. Whether you’re a Bai Lu fan, a xianxia enthusiast, or just looking for a fresh drama to binge, FEUD is worth adding to your watchlist. Keep an eye out for those plot twists—here’s hoping they deliver the surprises we’re all waiting for!
Have you started watching FEUD? Share your thoughts in the comments below, and let’s discuss those unforgettable moments!